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NEWS : Local News  

In Sierra Leone, As they seek to address health issues….Population Media Center Opens Radio Station
By Our correspondent
Feb 29, 2012, 17:06
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In order to complement government efforts in the health sector, the Population Media Center (PMC) has opened a new radio studio in Sierra Leone to help entertain and educate the people on health issues. This was disclosed to pressmen during an open house press conference at PMC office in Freetown.

 

In his statement, the country director PMC Mr. Victor Massaquoi said they now have a brand new studio that was state of the art, with all sophisticated and advanced modern equipment. He informed that, they had experts who will soon start to train people to disseminate pertinent messages that are relevant to health issues, adding that, PMC will be producing serial radio drama in episodes that will focus on changing the behavior of people especially rural residents who do not have ideas about basic and domestic well beings.


He said, every Sunday and Wednesday around 7pm to 9pm, they in the Western Area will link with Radios in the Southern, Eastern and Northern Provinces of the country to entertain and educate the people. He went on to explain how essential family planning is and why they should educate the people on it.

 

Kriss Barker who doubles as vice president PLC International said, they were looking for new talents to help educate them in the art of disseminating messages that are relevant on health issues. She informed that, research conducted by UNFPA has revealed that a lot of health education is essential for Sierra Leone.

 

The clinical services manager of Marie Stopes International, Madam Anna Macauley expressed happiness for a better partner like PMC coming onboard at this crucial time to educate people on health.


“If the access is there but there is no information then our goal will not be achieved” she maintained. She said, if PMC helped to inform the populace then maternal and infant mortality and modality could be reduced, she maintained.


UNFPA Country representative, Madam Ratidzai Ndaloun said the work of PMC will help to reduce some of the challenges that are hidden, citing an example of people who are suffering from Gender Based Violence, Fistula, rape trauma and many others issues. According to her, PMC’s educational programmes will help the people to take action and bring those issues for redress or solution. Mr. Sahr Heamor, the Program Manager Health Education in the Ministry of Health and Sanitation, said education for people in the health system will improve the health of the people. According to him, promotional messages that are well tailored can change the behavior of the people from negative to positive attitudes.


He assured PMC of the Ministry’s supports in that direction.


In an exclusive interview with the PMC Project Officer, Fatmata Dainka, she said they intend to address issues surrounding fistula, family planning, teenage pregnancy, Gender Based Violence and HIV/AIDS by using radio drama to change their attitudes. She disclosed that the project is going to last for three years.


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