To continuously engage their customers and build affinity and loyalty and engender a flawless brand equity transfer, Zain will hold the first of its weekly draw in its ĎAll Man Kin Win promoí¬† to he held live at the Kalleone Radio and transmitted through various radio stations country wide.
The promotion called All Man Kin Win is a Three-in-one promotion which targets all segments of our valued subscriber base and also potential subscribers.
Every 200 units used qualifyís a customer to be automatically enrolled in the weekly raffle draw where 45 subscribers stand a chance of winning Le 500,000 each.¬†¬†¬† Customers can also gain additional chances to participate in the week draw, depending on the total weekly usage.¬† However qualification for the grand draw will be limited to subscribers who use 1000 units within the period of the promotion scheduled to end on 17th¬†September 2010 draw, where 5 people stand a chance of winning Le 5million each.
Secondly, Customers recharging the following denominations in units will get 10% bonus of airtime; 250 500, 1000 and lastly, new subscribers joining the network from August 1st¬†to the end of the promotion will get 60 units extra airtime as a Ďwelcome to Zainí bonus.¬† Note that this extra airtime will be used for on-net calls only.
The weekly raffle draw will start today 27thAugust 2010 at 5.00 pm live at the Kalleone Radio and transmitted to other stations all over the country.
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Newspaper in Freetown, Sierra Leone.